9 TIPS FOR FUNDRAISING
ON SOCIAL MEDIA
Social media can be a powerful fundraising tool with the right strategy in place. Here are a few tips to help you solicit donations via your social media accounts.
1. Status Updates
Status updates are easy. They are the bread and butter of telling your network what you are up to. As a fundraiser you should be posting an update fairly regularly, and you posts should always have your personal fundraising page url included in the message. Maybe you’ve had a big donation, or gone for a particularly hardcore training session – it could be anything, but keep your updates fresh and interesting.
2. Dress Your Profile
Upload a new profile or cover photo with something related to our event (a picture of you training or a Best Buddies logo) and add a link to your donation webpage in the image description.
3. Share Official Best Buddies Challenge Content
Follow our official event accounts and share our posted content followed by a personal message and link to your donation webpage.
4. Post Photos
Make sure you try and capture as much of your event progress on camera as possible and regularly upload training photos or other event related images.
5. Do Video. Seriously.
The barriers to creating videos have lowered so much, there’s literally no excuse to not to upload a clip about what you’re doing. Phones do video. My camera does video. I’m pretty sure the toaster will do video soon enough. Video is an extraordinarily powerful medium to get stories and concepts across to people quickly.
6. Use Hashtag #bestbuddieschallenge
Use hashtag #bestbuddieschallenge when posting and search for “#bestbuddieschallenge” to get a look at what other people are posting and sharing.
7. Create a Facebook Group
If you are on a team for our event, consider making a Facebook Group for communicating with your teammates. Get some forum discussions going and keep the conversation lively. Groups are also great for sharing fundraising ideas and synching up with training partners.
8. Use Facebook Messenger
The internal messaging system in Facebook is really powerful and can be a great tool for soliciting donations to people that you might not have an email address for.
9. Say thanks. A lot!
Posting thank you notes is not only a great way to thank your donors, but it also encourages and reminds others to donate as well.
Consider using the following templates when writing status updates that promote your fundraising.
“This year, I will be taking on the Best Buddies Challenge. Best Buddies is an organization that is dedicated to ending the social, physical and economic isolation of the 200 million people with intellectual and developmental disabilities. Please take a moment to support me with my fundraising for this worthy cause! “
“Today I rode X miles as I train for the Best Buddies Challenge, please show your support for me and this great cause by donating today! “
Event day approaching Theme:
“There is only one month until I will be doing the Best Buddies Challenge, please help me reach my fundraising goal! “
50% to Goal Theme:
“I just hit the half way point to my fundraising goal for the Best Buddies Challenge, please help me get that last half today! “
Thank You Themed #1:
“A huge shout out to tag names for supporting me and Best Buddies with their generous donations last week! Please join them by donating today. “
Thank You Theme #2:
“Thank you to everyone who has donated to my fundraising page as I prepare for the Best Buddies Challenge. I have officially hit my goal!! Now let’s surpass it! If you have not yet made a donation, please show your support to this wonderful cause today! “
“FLASH CHALLENGE! Anyone who donates $25 or more to support me while I bike with Best Buddies through COB [date] will be entered to win x. Each $25 donation increases your chances, may the odds be ever in your favor! “
“I am participating in the Best Buddies Challenge in honor of [Buddy’s Name]. It’s quick and easy to donate online to support me and Best Buddies! “
“Just a $50 donation, sponsors an online e-buddy pair. Donate $50 today to help Best Buddies! “