A unique component of the Best Buddies Challenge is the caliber of pro riders providing guidance, support and jaw-dropping stories of careers spent racing at the World Championship level. Pros selected range from current superstars, emerging neo-pros or legends recently retired from racing.
Our pro ambassadors have included: Chris Froome, Alberto Contador, Mari Holden, Tim Johnson, Cole Kessler, Andrew Talansky, Geraint Thomas, Cam Wurf, & others.
Fresh off breaking the record for the most stage wins in Tour de France history, Sir Mark Cavendish will now Ride for Inclusion with Best Buddies. Cavendish will serve as the honorary chair of the inaugural Best Buddies Challenge: New York in October 2025.
Having won points jerseys in the Tours of Spain, Italy, and France as well as World Championship titles on the road and track, Cavendish is the greatest sprinter in cycling history.
Recently retired from pro cycling, Cavendish joins Best Buddies with a personal connection to the mission. He and his wife, model Peta Todd, have four children, including their son, Frey, who experienced complete hearing loss after an illness as a baby. After numerous surgeries and therapy, Frey continues to receive support from his celebrity parents turned advocates for inclusion.
